Discover how adding an eye-catching mural can increase your rental’s income by up to 18% and occupancy by 25%.

When it comes to attracting guests and commanding higher prices, the vacation rental market is increasingly competitive. Property managers and owners are constantly seeking creative ways to set their listings apart and make a lasting impression on potential guests. One powerful yet often overlooked way to do this is by incorporating vibrant murals into the property’s design.

Studies show that properties with unique visual features like murals can earn up to 18% more in rental income and experience a 25% increase in occupancy rates. Here’s why murals work so well for short-term rentals and how you can use them to boost your property’s appeal.

1. Murals Create a Unique and Instagrammable Experience

In today’s social media-driven world, guests aren’t just looking for a place to stay—they’re looking for an experience. Murals, especially those with bold colors and local themes, serve as instant focal points that make a property memorable and “Instagrammable.” Guests are more likely to book a rental with a unique and picturesque interior that they can show off on social media.

Bonus Tip:

Choose a mural that reflects the local culture, such as a beach scene, tropical flora, or an homage to Puerto Rican heritage. This not only draws guests in but gives them a unique connection to the place they’re visiting.

2. Higher Visual Appeal = Higher Listing Engagement

First impressions matter when it comes to online bookings. A well-done mural can make your listing’s photos pop, drawing more clicks and encouraging longer browsing times on your listing. The initial attraction often leads to a greater willingness to book, especially when guests see your property as distinct from the competition.

Properties with standout features, like murals, are known to capture up to 25% higher occupancy because guests feel they’re getting something unique that they wouldn’t find in a typical hotel room or even another rental.

3. Increase in Nightly Rate Justified by Enhanced Aesthetics

Guests are generally willing to pay more for rentals that offer aesthetic value and a one-of-a-kind ambiance. A mural can elevate your property to a “boutique” feel, and studies show that properties with standout art and décor can command up to 18% higher nightly rates. This additional income can add up over time, covering the cost of the mural itself while significantly boosting your annual revenue.

Consider positioning your mural as a centerpiece in marketing materials, with descriptions that highlight the artistic vibe and unique atmosphere it creates. Use phrases like “art-inspired space,” “locally-themed décor,” or “vibrant mural backdrop” to communicate the value it adds.

4. Enhanced Guest Experience and Reviews

Guests are more likely to leave positive reviews when they’ve had an exceptional and visually captivating experience. A mural can create this kind of experience by transforming your property from simply a place to stay into a destination itself. Guests often mention unique features in their reviews, which can attract future bookings from travelers specifically looking for properties with a distinct artistic flair.

5. A Long-Term Investment with Quick Returns

While adding a mural requires an initial investment, the returns are quickly realized through increased demand and higher nightly rates. Whether you commission a local artist or work with a mural specialist, think of this addition as a long-term asset that can continue to pay off for years. With the potential for a 25% increase in occupancy and up to 18% more income, a mural often pays for itself within a few months.

Cost Tip:

Consider hiring a local artist to support the community while adding authentic, culture-rich art to your property. In Puerto Rico, where vibrant art is celebrated, a local touch can be especially appealing to guests.

How to Get Started with a Mural for Your Rental

Ready to add a mural to your property? Here’s how to get started:

1. Choose a Theme: Pick a theme that aligns with your rental’s location and target audience. Think beach vibes, tropical plants, Puerto Rican culture, or abstract designs that appeal to your guests’ sense of adventure.

2. Hire a Professional: Look for a mural artist who understands your vision. Local artists can bring authenticity and expertise, creating something that truly reflects the Puerto Rican spirit.

3. Position the Mural Strategically: Focus on high-traffic areas such as the living room, a feature wall in the bedroom, or even outdoor spaces. These are areas where the mural can serve as a backdrop for photos and become a talking point for guests.

4. Update Your Listing: Make sure to update your photos and listing description with the new mural.

At Tropical Stay Management, we understand the powerful impact that local art can have on a property’s appeal and income potential. Our team has connections with talented Puerto Rican muralists who can bring authentic, vibrant artwork to your rental, enhancing its value and creating a memorable experience for guests. Let us help you transform your property into a true destination that captures the spirit of Puerto Rico. Ready to boost your rental’s income and occupancy with a unique, custom mural? Reach out to our team today to get started!